DJ Jazzy Jay & DJ Tony Tone-Hip Hop History Lecture w/ DJ Rob Swift *Video

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Rob Swift sais:

You see them all over social media. They’re the social butterflies of the art of DJing. You know the type. The ones who stay posting pictures of themselves posing next to their pristine DJ set up yet never post videos using it. You know the type. The ones who’ll drop $2K on a DJM-S9 Pioneer and be “Battle Ready” but will never win a DJ battle in their lives. You know the type. The ones who brag about their extensive MP3 collection who’s homes are absent of even one piece of vinyl.

They’re all out there, promoting themselves on facebook in their never ending quest for “LIKES” and “VIEWS” on a daily.
If these social butterflies of the art of Djing would just take the time to humble themselves and watch my lecture with DJs Jazzy Jay and Tony Crush, 2 pillars of the craft they exploit on a daily basis, I have no doubt they’ll come to appreciate the true meaning of what it is to be a DJ.


Big K.R.I.T.-Sticks & Stones #NewMusic

You already know that Mass Appeal’s “Rhythm Roulette” series is possibly the best producer series on the net . Producer hit’s their local record shop blindfolded , picks 3 records on vinyl , takes them back to the studio and attempts to chop and sample them into a beat . Since you probably know the series then you know that Big K.R.I.T. came through and crushed the series the last time out , and has released the track for us , for free .


Mass Appeal sais:

The people have spoken and we have heard them. After we presented the last Rhythm Roulette with Big K.R.I.T. we’ve seen many of you on social media asking for the full version of the song he crafted in his studio. Ask no more.

James Prince & Bun B-SXSW ’16 Keynote Conversation “History Of Rap-A-Lot” *Video

SXSW sais:

James Prince, founder and CEO of prolific Houston-based label Rap-A-Lot Records is a pioneer in the hip-hop music industry. The label he founded in 1986 has produced more than two-dozen Gold and Platinum records from artists like the Geto Boys, Scarface, Do or Die, Big Mike, Bun B, Tela, Devin the Dude, Z-Ro and more. Mr. Prince will be interviewed by Bun B, who got his start as half of the iconic southern rap duo UGK alongside the late Pimp C.

Big K.R.I.T.-Rhythm Roulette w/ Mass Appeal *Video

Not even a question that K.R.I.T. made it tough for anybody that follows in the series .

Mass Appeal sais:

Apologies to future Rhythm Roulette participants, Mississippi’s own Big K.R.I.T. has really raised the bar. With his picks of Linda Clifford I’m Yours, Seatrain’s 1970 self-titled sophomore album, and Culture Club’s Waking Up With the House on FireK.R.I.T. cobbles together a soulful, nasty beat that he describes as “Today Was a Good Day,’ but a Southern version.” Just when you think he’s laid down some sick production, he just keeps rolling, adding flute trills and textural work until the result sounds like a masterpiece.

The real icing on the cake comes at the end, as K.R.I.T. lays down some smooth vocals for a hook on the track. We see him prepping his rhymes for a verse as well, but that full version won’t be available until next week. In the meantime, peep the new episode of Rhythm Roulette above.

Nocando-Anne Rice-Official Video

Nocando sais:

The video was created in the same way as the song, improvised and loose. Shot in the sanctity of an industrial area of East LA. I wanted to shoot in my neighborhood of South Central but there was a different kind of shooting happening there at the time. The song is about being over the scene and late night fuckery. The video is the moment after that late night fuckery when the happenings of the nightlife and scene strain whats supposed to be the most comforting thing. The relationship between one and one’s partner.